What we do...
MIMG helps companies enter & engage the fastest growing but culturally complicated youth and lifestyle market… We are cultural trend experts and have a deep understanding of how culture and relationships are at the core of doing business in Asia/Pacific.
Our primary markets are Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines & Vietnam and can extend to the rest of Asia thru our partner networks.
We are APAC market specialist and can work with startups, agencies and brands alike. Our job as trends and cultural translators is to help decode the marketing causes and cultural effects. We share an anthropological view of global pop culture and value a historical context when looking at how trends originate in different parts of the world.
The main currency behind these cultural forces is something primitive—the desire to have fun, to share in something cool. Cool is having a belief, being aspirational, authentic & credible… Cool cannot be concocted without dialogue, nor achieved by using strategies that don’t involve a deep understanding of target youth market.
Remember, products are not what sells; an understanding of culture is what sells.
MIMG’s strength is their network. We maintain an authentic & legitimate connection with the top tier of the youth lifestyle market. We have one foot on the street and the other in the boardroom.
We have relationships with leading influential tastemakers in Australia and have a large network of partners across Asia Pacific to help facilitate accelerated market entry and target market engagement.
Our primary markets are Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines & Vietnam and can extend to the rest of Asia thru our partner networks.
We are APAC market specialist and can work with startups, agencies and brands alike. Our job as trends and cultural translators is to help decode the marketing causes and cultural effects. We share an anthropological view of global pop culture and value a historical context when looking at how trends originate in different parts of the world.
The main currency behind these cultural forces is something primitive—the desire to have fun, to share in something cool. Cool is having a belief, being aspirational, authentic & credible… Cool cannot be concocted without dialogue, nor achieved by using strategies that don’t involve a deep understanding of target youth market.
Remember, products are not what sells; an understanding of culture is what sells.
MIMG’s strength is their network. We maintain an authentic & legitimate connection with the top tier of the youth lifestyle market. We have one foot on the street and the other in the boardroom.
We have relationships with leading influential tastemakers in Australia and have a large network of partners across Asia Pacific to help facilitate accelerated market entry and target market engagement.